For eword

From embracing the cloud and mobile technologies to leveraging the power of social media to attending face-to-face networking events, small business owners have many tactics at their disposal to grow their businesses.

However, sometimes – even with all of the available resources and tools – it’s tough to know where to get started. So Microsoft, who has an unwavering dedication to helping small businesses, asked us to reach out to the best and brightest organizations that serve small businesses – as well as top experts and small business owners across the country – to come up with the best tips and strategies that small businesses can easily initiate and use to earn a high return on their investment.

It can be daunting to have to develop a plan from scratch. Starting a new business is tough! And what if you already have a business and want to take it to the next level? Sometimes, you just don’t know what you don’t know.

Understanding and evaluating what other successful people have done to achieve results can be helpful. Using these insights in your roadmap can spark creativity and productivity. Also, knowing what didn’t work for others and avoiding those pitfalls can help, too.

Saving you time and effort, and supporting you in achieving
your business goals, is why we reached out to business support organizations like SCORE, NAWBO, local chambers, associations, small business in uencer communities, and entrepreneurs.

We asked them what their best tip would be to help an owner supercharge their business. The responses were as diverse as the participants in this project. They covered networking and customer service strategies, marketing, branding, social media, operations, technology – and several topics you may never have considered.

We are thrilled to be partnering with Microsoft on this project, because not only did they spearhead this eBook, but they also provide ongoing resources to help entrepreneurs, like you, grow their businesses. Please check out their free training and event support services for the small business community. Maybe an organization or association that you belong to would like to take advantage of their offerings to better support its members?

We hope that you get as much value from this eBook as we have. Here’s to your future success!